Online advertising is the easiest, quickest, most efficient way a national advertiser can get to the consumer. Period. I said it.
National advertising is a breed unto itself. It is a solid if not the most solid arena of advertising a product can get, can target and can market. Period. I said it.
When the debate is constant about how many clicks, how many views, how many people, how much visibility, where are the numbers? STOP!! Numbers, although important are not the only story. Where are you actually putting your advertising dollars and how much “quality” visibility are you getting? If you are basing your buys on numbers alone, you are not doing your clients any good. There is a current debate now between those pesky online tracking companies and the FCC. The FCC is proposing a “do not track list” from various watchdog groups and the trackers are not necessarily winning. Keep checking though, we will keep you posted on that one. It is a testament that tracking isn’t always accurate.
One of the main trends I predict for 2011 is the increase in advertisers needing real estate of the online market. They are not going to just want the banner ad, the side home of the advertiser calling out to the consumer…they want more…they want beachfront, sunset seeing property that their competitor doesn’t have, can’t afford and doesn’t know how to procure. Just as YouTube saw it’s views per day increase from 1 billion to 2 billion in 2010…2011 is going to see advertisers going from banner ads to large, content heavy, photo driven, backlinking, keyword driven advertising. The advertiser will see more and more the trend continuing to move through 2011 and to 2012…are our predictions correct? Keep reading…we are glad to have you.
CitiesPlanet.com is a nationally recognized geo-domain based media company that markets to over 100 markets nationwide. If you are a national advertiser that is in need of broad-quick reach…contact jbaker@citiesplanet.com for more information on how to become a part of this ground-breaking advertising program.”