For the past 6 months we have been building something very special yet sometimes it takes other forms of reference to put things into proper perspective. This past weekend, I read a few things that got my attention…’Charlie’s Angels’ television show reached 3.2 million viewers in its third week out; 925,000 people watched Notre Dame play Air Force; and the Wall Street Journal has launched a publication that reaches 1,000,000 teens each month that they are soliciting advertisers for. What surprised me the most was how these numbers compare to our network. We reach over 4,000,000 monthly viewers for our Syndicated Featured Columnists sections, with over 20,000,000 monthly page views. Now those are numbers that make the others pale by comparison.
Our visitors read many of the columns, especially those for which they have a particular interest. Yet this ability to reach this mass audience in just six months is pretty incredible. Analyzing our present numbers, which have been based on an approximate 4,500,000 viewers each month, Entertaining At Home, written by Cheryl Najafi owner of “CherylStyle” received 22,000 readers of her articles during September. CherylStyle has been extremely consistent with submitting articles…28 so far since our May launch. Her content is professional, relevant, timely, and just great interesting reading, and she is building her brand every month using our platform. I believe Cheryl will enjoy a major increase in readership in the coming months, as her regular readers will return, and many new readers will become loyal followers of Cheryl and her brand.
Now that we are in the “big leagues” in terms of audience, it is very important that we execute and produce interesting content, weekly, to take full advantage of this opportunity. It is now proven that the people producing with regularity are enjoying the best results, and there is nowhere else….print, television, radio, or online that gives your brands the most exposure for the money that you are spending with us each month. And it will only get better….
